Privacy Policy for Florist Wallington Customers

Name: NOBLE BEAUTY
Brand: Florist Wallington
Price: 67.00 GBP
Availability: InStock

Introduction

This Privacy Policy outlines how Florist Wallington collects, uses, stores, and protects your personal information in accordance with the General Data Protection Regulation (GDPR). It applies to all customers placing orders with Florist Wallington from Wallington and surrounding districts. We are committed to protecting your privacy and ensuring transparency around processing your personal data.

What Data We Collect

In the course of fulfilling your flower orders and providing customer service, Florist Wallington may collect the following information:

Identity Information: Your full name and, if applicable, the recipient's name.
Contact Details: Your delivery address, billing address, and contact phone number.
Email Address: Used for order confirmations and updates.
Order Information: Details of the bouquet or products ordered, delivery instructions, and notes to the recipient.
Payment Information: Payment method, transaction details (note: we do not store full card details).
Correspondence: Communications with us regarding your order or customer service queries.
Technical Data: IP address, device type, and browser information (collected via our website for analytics and security purposes).

Lawful Bases for Processing Personal Data

Under GDPR, Florist Wallington must have a lawful basis to process your personal data. We rely on the following grounds:

Contractual Necessity: Most data is collected to enter into and fulfill the contract of sale with you (processing and delivering your order).
Legitimate Interests: We may process data for legitimate business purposes, such as improving services, fraud prevention, or handling complaints, provided it does not override your rights and freedoms.
Legal Obligation: Certain data may be processed to comply with legal requirements such as tax or transaction records.
Consent: If we ever process data for additional purposes not covered above, we will request your explicit consent in advance.

How We Use Your Personal Data

Your personal data is used only for the purposes for which it was collected, including:

Processing, confirming, and delivering your flower orders.
Managing payment transactions securely.
Updating you on order status and delivery details.
Responding to your enquiries and supporting you as a customer.
Maintaining business records required by law.
Improving the website and our services.
Protecting the security and integrity of our technology systems.

How Long We Retain Your Data

Florist Wallington retains your personal data only for as long as needed to fulfill the purposes outlined above:

Order and transaction records are kept for up to 7 years to comply with tax and accounting obligations.
Customer communication data may be retained for up to 24 months to resolve queries and process complaints.
Technical and analytics data is kept for up to 1 year for website improvement and security assessments.
When data is no longer required, it is securely deleted or anonymised.

Processors and Third-Party Data Handling

To provide our services, we may share personal data with trusted third-party service providers ("processors") who process data on our behalf. These typically include:

Payment gateway providers to securely handle transactions.
Courier or delivery partners for successful order fulfillment.
IT and website support services for system maintenance.
Professional advisors (such as accountants) who help us comply with regulatory requirements.

All processors are carefully selected and bound by contractual obligations to protect your data in line with GDPR. We do not sell your personal data, nor do we share it outside the European Economic Area unless adequate safeguards are in place.

Your Rights Under GDPR

You have several rights under the GDPR regarding your personal data, including:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
Right to Erasure: You may request deletion of your data when it is no longer required or if you withdraw consent (where applicable).
Right to Restrict Processing: You have the right to limit how we use your data in certain circumstances.
Right to Data Portability: You may ask to receive your data in a structured, machine-readable format or to have it transferred to another provider.
Right to Object: You can object to how we process your data based on legitimate interests.
Right to Withdraw Consent: If you have given consent for particular processing, you may withdraw it at any time.

If you wish to exercise any of these rights or have concerns about how your data is managed, please contact us using the methods provided on our website or in your order confirmation documentation.

Security Measures

We implement appropriate technical and organisational security measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. Our systems are regularly reviewed and updated to ensure your data is safe.

Changes to This Privacy Policy

Florist Wallington may update this Privacy Policy from time to time to reflect changes in the law, our business practices, or technology. Updates will be posted on our website, and the most current version will always govern how your data is handled.

Applicability

This Privacy Policy applies to all customers placing orders with Florist Wallington from Wallington and the surrounding districts. By placing an order, you acknowledge and agree to the data practices described herein.